
I'M
David
Michael
Rios.
UX/UI VISUAL DESIGNER |
CREATIVE MARKETING LEAD

PROFESSIONAL
AREAS OF EXPERTISE
UX/UI DESIGN
85%
BRANDING
80%
CREATIVE MANAGEMENT
95%
CROSS-FUNCTIONAL TEAMWORK
90%
ADOBE CREATIVE CLOUD
85%
WIREFRAMING & PROTOTYPING
90%
VIDEO PRODUCTION
85%

A creative professional with over 10 years of experience in visual design, branding, UX/UI, and digital media. Excelling in crafting user-focused designs, managing creative teams, and driving brand growth. Proficient in tools like Adobe Creative Cloud and project management platforms, combining technical expertise and strategic insight to deliver impactful, results-driven solutions.

PORTFOLIO
EXPERIENCE
2023-PRESENT
XPANDA FOAM &
BLUE HIPPO CREATIONS
DIGTAL MARKETING | CONTRACTOR
Produced, directed, and edited promotional web videos to enhance brand visibility. Designed marketing materials, including promotional banners, trade show booths, and branded apparel. Developed client-specific collateral and promotional one-sheets to support sales initiatives.
2014-2024
BLUETOAD
VISUAL DESIGNER
Led Creative Team and delegated tasks consisting of brand design, creative writing, social media, video, animation, and UX/UI. Designed branding guide, office stationery, advertising, sales promotions, marketing campaigns, publications, email newsletters, client based collateral for B2B and B2C, front-end website layouts, internal dashboards, and software solutions. Developed wireframes and prototypes for web and mobile applications, ensuring responsive designs optimized for all devices.
2011-2014
BLUETOAD
SENIOR GRAPHIC DESIGNER
Designed intuitive interfaces for iOS applications, improving user retention by simplifying navigation. Spearheaded rebranding initiatives, including promotional campaigns and interactive digital publications, ensuring alignment with target user demographics.
2013-2015
31SQUARES
CREATIVE DIRECTOR
Developed a comprehensive dashboard and calendar application tailored for event planning and guest management. Designed promotional materials for large-scale billboard advertising campaigns. Crafted cohesive brand identity to establish and enhance visual and corporate presence.
2010-2011
WALT DISNEY WORLD
PHOTOGRAPHER
Captured candid moments of guests and characters at Parks & Resorts. Enhanced photos by applying graphics and borders.
2008-2009
ROYALL ADVERTISING
GRAPHIC ARTIST
Constructed advertisements consisting of design, interface, and video for client retainers. Managed and optimized social media presence.
Education
UNIVERSITY OF CENTRAL FLORIDA
DEC 2007
BACHELORS OF ART
COMMUNICATION - RADIO/TELEVISION
DIGITAL MEDIA
Related Coursework
Advanced Video Post-Production, Studio Television Production, Single Camera Video Production and Editing, Writing for Electronic Media, Audio Production, Assembly of Digital Media, Technical Aesthetics of Digital Imagery, Mass Multimedia Production, Desktop Publishing
Phi Beta Sigma Fraternity
Caribbean Students Association
Campus Advisory Board

Let's connect.
I’m actively seeking a permanent position where I can bring my skills and creativity to a team-focused environment. I’m passionate about crafting impactful designs that elevate brand identity and drive success.
Collaborating to bring innovative ideas to life and creating solutions that make a lasting impression is where I thrive. If your company is looking for a dedicated designer to help grow your brand and achieve your vision, let’s connect! Feel free to reach out to me to discuss opportunities.